This sit-com inspired holiday is traditionally celebrated on 2/13. You can then take these customer photos and turn them into a gallery on your site. Valentine’s Day social media giveaways are always a great way to entertain your audience and build loyalty. Required fields are marked *. This move helped them reach new, relevant audiences without using up valuable resources. Revlon asked women around the world to show how they “choose love” by uploading photos of themselves blowing kisses and tagging someone special to ‘pass it on’ using the #chooselove hashtag. I’m amazed at all the creative things churches are doing! This holiday is not limited to our personal relationships. Best practices for optimizing your eCommerce website. It's a cute, inexpensive way to create goodwill and get a smile. Use fun slogans such as "Dine and Date," and then when the day comes, have conversation cards, or ice-breaking games on the table. For optimal engagement, try to come up with original questions and present them in a fill-in-the-blank format that encourages conversation. Virtual events covering the latest eCommerce trends. Create custom-tailored loyalty and referral programs. They understand how loyal and passionate their customer base is, and use that to their advantage time and time again. Valentine’s Day marketing ideas don’t have to be geared towards couples. Even if shoppers aren’t in the market for a new pet, let them know you’re donating a portion of the day’s sales to the shelter. Seriously, simply posting a "Happy #ValentinesDay" post on your Instagram and Facebook can put your brand in front of new eyes and show that you're in the Valentine's Day spirit. 7) Boost authenticity by showcasing customer photos. What if we could print our own phrases on them and include our brand and use it as a social media caption contest.”. While you can deliver this message in various ways, SMS marketing is increasingly the method of choice to activate customers with timely offers; in fact, the SMS open rate is a staggering 98%!Not sure where to start? Meet the team that ensures you get the most out of Yotpo. Here are some ideas: By stressing urgency and exclusivity, your loyalty members will feel appreciated and valued, which is how most people want to feel on Valentine’s Day. Everyone likes a little gift for Valentine’s Day, and Tiffany’s built that little present into their 2018 UGC marketing campaign, “The Tiffany Tattoo Shop.” Social Media; Valentine's Day Contests: 25 Ideas, Examples and Best Practices. See more ideas about personal relationship, valentines, happy valentine. A successful Valentine's Day marketing campaign is the right mix of mush, fun, and uniqueness. In order to participate, couples needed to be wearing MeUndies sets — increasing demand for purchase and creating a series of aspirational and authentic customer photos. Key strategies for building brand loyalty. And remember: Valentine’s Day is about love but it’s not relegated to couples. In comparison to the general audience, users are 188% more than likely to share on Pinterest for Valentine’s Day, followed by WhatsApp which is 162% and Facebook 49%. See how industry-leading brands use Yotpo. Another social media marketing campaign that’s really thought through and undoubtedly effective is the #chooselove one by Revlon from 2016. 50+ Chamber Marketing Ideas for Valentine’s Day Themed Social Media and Promotions. For Valentine’s Day, Dunkin’ Donuts utilized their social reach by getting customers to compete in a “Dunkin’ Love” Instagram contest, streaming on Facebook Live, and having Snapchat Geofilters at certain Dunkin’ Donuts locations. And you don’t have to focus solely on messaging for couples — there’s even a template to persuade customers to show their pets some love. Showcase customer photos and videos across the buyer journey. Want to do a similar promotion yourself? This is a simple one: use arrows, the color pink, candy hearts, and other Valentine's Day-esque imagery in your social media posts. Here are 10 Valentine’s Day marketing strategies to help you share the love with your customers this February. Get inside the minds of eCommerce leaders. Each design was based on a classic tattoo style, and Tiffany’s asked customers to create their own and share it with the “#BelieveInLove” hashtag. 6. Yotpo’s suite of advanced Google search features. The definitive destination for guides, strategies, and tools to elevate your marketing. Everyone likes a little gift for Valentine’s Day, and Tiffany’s built that little present into their 2018 UGC marketing campaign, “The Tiffany Tattoo Shop.”. Comment document.getElementById("comment").setAttribute( "id", "abe034a9cab009860d0d48e5961fc947" );document.getElementById("dd94627cf5").setAttribute( "id", "comment" ); Your email address will not be published. Feb 1, 2019 at what our customers are saying about Yotpo. Valentine’s Day provides a great opportunity for churches to talk about love and demonstrate love to others. Explore social media campaign ideas for Valentine's Day in 2021. Wish them a happy Valentine’s Day to get into the spirit. Nina Ricci is encouraging their customers to send in photos and videos of best friends and their perfume, and then featuring them across their social media platforms. However your business chooses to celebrate Valentine’s Day, be sure that you’re getting the word out with social media, an email marketing campaign, and plenty of in-person marketing. We'll be in touch in no time! Your loyal customers are your best marketing tool, so leverage that power for your Valentine’s Day marketing. Even people who don’t visit your spa straight away may book an appointment later down the line. 1) Create an interactive social media campaign. Hold a Valentine’s Day luncheon or send chocolates or flowers … Launch your Valentine's Day sale or apply new ideas from this Valentine's Day marketing list. Your email address will not be published. For online dating platforms such as eHarmony, Valentine’s season may be their biggest revenue generator. You don’t have to go spending hundreds on a marketing agency to come up with brilliant Valentine’s Day ideas for your social media page. Valentine’s Day campaigns that tell a story tend to do well because they elicit emotional responses from users. Over the years, I’ve had numerous conversations with church leaders and church communicators – in person, on Twitter, and on Facebook – about church Valentine ideas. Feature a Galentine’s Day gift-giving guide targeted toward women celebrating women and friendship. SMSBump by Yotpo offers 15 different templates to create Valentine’s Day-themed SMS or MMS. Traditional celebrations as many of us know them have revolved around flowers, chocolates, and romantic cards and dinners. Engage your shoppers with high-converting mobile experiences. 2)  Use SMS to offer customers exclusive savings. Integrate seamlessly with the tech you already use. You don’t need money to come up with great Valentine’s Day ideas. See what a loyalty program could look like for you. See more ideas about charity fundraising, fundraising campaign, fundraising. They asked their ‘little ambassadors’ to create Valentine’s day cards, which the kids can then send to friends and loved ones online. Valentine's Day is an amazing holiday for all digital marketers. In honour of Valentine's Day, we're giving you a series of blogs filled with ideas on lead-up campaigns, social media competitions, email campaigns, and social media posts for the big day. Watch the video below and you’ll quickly realize exactly what we are talking about. The winner got a gift pack of newly released fruit-scented lip balms for them and their “Galentine’s.”. Comments giveaways attract engaged customers who automatically become your brand promoters by tagging their family and friends. When B2B Marketing Company, PostcardMania, wanted to come up with a creative idea to send to their top clients for Valentine’s Day, custom printed candy hearts immediately came to mind. Get inspired by these engaging and entertaining seasonal campaigns. Here are 10 Valentine’s Day marketing strategies to help you share the love with your customers this February. All the cute prints and the diverse, funny, and romantic shots made for an entertaining and sweet photo campaign. A campaign like this can be run across Facebook, Twitter, and Instagram, but remember to create a relevant hashtag that participants need to include in their own submissions. On that note, here are our four best Valentine's Day marketing ideas for February 2020. How to generate fast ROI with SMS marketing. Dunkin’ Donuts has built a reputation for consistently creating great UGC marketing campaigns. As you can see, eHarmony asked kids what Valentine’s day meant to them. Google demonstrated the power of storytelling images, tracking a romantic story from start to finish with nothing more than a Google search bar and highly popular search terms from users. Visit the custom candy packaging gallery for more inspiration and a custom quote! Have a romantic Valentine's Day in 2021 with these 13 at-home date night ideas. Marketing Ideas for Valentine's Day That Will Boost Your ROI 02/05/2015 03:18 pm ET Updated Dec 06, 2017 For any business, regardless of industry, integrating themes from relevant holidays into your marketing efforts provides a unique opportunity to reach your target audience in a creative way - ideally generating sales as a result. More info will help us customize your demo. Collect and display customer content using the power of AI. Schedule a call with one of our marketing consultants to learn more. 1) Change your logo and/or avatars - Add a cupid or a heart to your regular logo and/or avatar, and post that on your website and social media profiles. (Fee Applies), by My Custom Candy | Mar 5, 2019 | Information | 0 comments. Tiffany’s created a mini-site that allowed consumers to select and customize a “tattoo” that can be used as a sticker on their Instagram posts. How can a loyalty program drive revenue for your business? 1) Create an interactive social media campaign. The more channels you allow consumers to use to spread the love, the more new customers you’ll reach. The cam­paign is fur­ther sup­port­ed with paid media across social tar­get­ed at Oreo fans and less enthu­si­as­tic mil­len­ni­als with non-Valentine’s Day plans, 360i says. Include Valentine-themed displays for people to take selfies next to and they will share it with all their social media accounts. In the weeks leading up to Valentine's day you should advertise on social media, and in your store, why your place is excellent for first-dates or blind dates. Not only did Tiffany’s get a ton of cute, stylized, and branded customer photos, but each customer and fan had an interactive experience with the brand and got to “take home” their own little creation. 4 Best Valentine's Day Marketing Ideas for February 2020. Consumers love their friends, their children, their pets, and themselves, which gives brands ample opportunity to leverage the power of emotions to connect with customers, no matter what their relationship status is. Valentine’s Day is one of the biggest days of the year for restaurants. Yotpo Loyalty & Referrals offers customers the opportunity to share referrals across multiple platforms, like email, social media, and more. Inspire with User-Generated Content Give consumers the gift of extra referral points, products, bonuses, or discounts for sharing offers with friends and family. marketing consultants. The right social media campaign will put your business in the spotlight, continuing to provide a return for weeks and months to come. Thank your loyal customers for the love they’ve shown you and return the favor with exclusive offers for loyalty program members. The best Valentine’s Day social media promotions take a little planning – and a lot of heart. Create social media posts that will engage your fans in a conversation about their Valentine’s memories or plans for that day. In the meantime, take a look Schedule a call with one of our Profess your undying love to your regular customers. 8. By using a smart strategy, your online presence will become more powerful. Per Top­sy, the hash­tag #Red­Vel­ve­tOreo has gen­er­at­ed 18,000 tweets in the past month. A Practical Playbook for Customer Loyalty Programs, Offer double points for purchases before Valentine’s Day, Give a free Valentine’s Day-themed gift with purchase, Waive shipping costs for a period of time before the holiday. Rush Orders ~ Click Here. Build a winning SMS strategy with these best practices and examples. 10) Use visual marketing to tell a story. The giveaway itself included a gorgeous custom printed box filled with crinkle paper and custom candy cubes from MyCustomCandy.com. It’s a strange time to be celebrating Valentine’s Day, with many people either too together or alone and planning to stay that way for the near future. Order by Feb 3 for US Delivery by V-Day! This strategy allowed Dunkin’ Donuts to leverage user-generated content on various channels on the big day. Woo them with Social Media Get romantic on social media in the lead up to an event or offer. Invite singles to come for a mixer and dance the night away. The Body Shop’s #SendingAKiss contest used Galentine’s Day as a hook by asking their Instagram followers to send in photos of themselves blowing a kiss to a friend. This article will give you 5 real-world Valentine's Day contest examples, 10 ideas proven to work, and 10 best practices to ensure your Valentine's Day contest is a successful one. 5) Tap into consumer emotions with heartwarming video content. Feb 14, 2020 - Need some inspiration? 8) Show customers some extra love through your loyalty program. 1. MeUndies launched an Instagram campaign asking couples to share photos of themselves wearing their matching underwear sets with the branded hashtag #MatchMeUndies. Send Valentines or notes of appreciation to your staff noting personal traits and talents you appreciate. To connect with customers, we recommend that businesses use all their resources to attract customers, including social media and other online tools.. But instead of asking your social media audience to write about any questionable Valentine’s Day gifts they may have received in the past, ask them to share photographs. The latest news and opinions from the Yotpo community. The ring, which presents an alternative to a natural diamond, features … They also were clever in asking followers to “send” the kiss to friends, who are likely to be tagged in the posts. Their consumers got the opportunity to create personalized messages, or to simply choose existing graphics and customize them. 3) Create a social media contest to drive engagement. They brilliantly got to the core of what it truly means, spending quality time with the people you care about most. Host a Valentine’s Day Party! But it’s worth the effort to have a packed house on February 14 th …and beyond! Amazed at all the creative things churches are doing of us know them have around. To be geared towards couples include our brand and use it as a social media and online. 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